Brand assets

Everything to make your content look right

Logo files, Simmy the mascot, and the colours we use. Grab what you need, keep it as-is.

Simmy

Simmy the mascot

Simmy is our SIM-card mascot. Use one pose per piece of content, and keep the colours and proportions as they are.

Simmy holding a phone, hero pose
Hero (phone)

Hero sections, feature intros

Simmy peeking over a ledge and waving, wide crop
Peeking / hello (wide)

Greetings, banners, email headers

Simmy pointing one finger up, surprised expression
Pointing up

Tips, FAQs, "did you know" moments

Colours

Brand colours

The palette this hub is built on. Blue is our primary interactive colour; orange is for energy and action; navy is our text colour, not pure black.

Blue
#0078FC
Navy
#0C1924
Amber
#FFA800
Orange
#FF6B17
Yellow pop
#FFEB72
Cream
#FFFBEB
Sky blue tint
#F0FAFF
Grey border
#D6DEE8
Usage

A few quick do's and don'ts

Do

  • ✓ Use the colour logo on white or light backgrounds, and the white logo on dark or photo backgrounds.
  • ✓ Give the logo and Simmy some breathing room, don't crowd them against other elements.
  • ✓ Use one Simmy pose per piece of content.
  • ✓ Pick a pose that matches the mood of your content, relaxed for reassurance, excited for a launch moment.

Don't

  • ✗ Stretch, squash, rotate, or recolour the logo or Simmy.
  • ✗ Pair the dark logo with a dark background, or the white logo with a light background.
  • ✗ Add outlines, drop shadows, or effects that aren't already part of the file.
  • ✗ Duplicate or crowd multiple Simmy poses into one frame.